Make Your Sites More Relevant
to Search Engines

Looking to improve your SEO and SEM? Want to know how Bing Ads can help? Or maybe you’re preparing for your Bing Ads Accredited Professional certification. Learn from industry experts, Alan Amerault and Bethany Bey from Cardinal Path, a recognized leader in online marketing training, which works with Fortune 500 companies, plus Dalip Tyagi from Bing Ads, as they explore how Bing can help you target by demographics, device type, or location. Dive into search marketing ROI, the value of proper keyword search, link strategies, and more, in these two exciting Bing Ads sessions.

Bing Ads Jump Start

Web designers, developers, and online marketers tasked with driving brand awareness and online or in-store traffic can gain key insights in this overview of Bing Ads. In this first of a two-part series, explore the advantages of using Bing for your search engine marketing (SEM) needs, get tips to help you move beyond basic search, and find tools to help improve your account's performance on your way to digital marketing success.

Bing Search Engine Optimization Jump Start

Web professionals and cloud developers, whether you have a well-established website or you are starting a new business, this Bing search engine optimization (SEO) Jump Start training can help you drive more traffic to your site. The second in a set of two Jump Starts exploring the Bing Ads framework, this session teaches you search engine marketing (SEM) best practices, plus provides tips and tools to help improve your search marketing ROI, all from SEO and SEM pros. Don’t miss it!

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