Tune Your Site and Apps to Maximize Traffic Jump Start

Bing it on! Learn best practices for how to build Web sites that are easy to discover, including guidance on architecture, page load time, getting your site indexed, and the resources available within the Bing Toolbox, including APIs and SDK documentation. During this 2 hour session, Microsoft Sr. Product Marketing Manager Duane Forrester and Search Evangelist Stacey Helman and Digital Marketing Agency Lead Dalip Tyagi will also introduce marketing opportunities to complement and enhance your SEO efforts. This demo packed session is free, and we encourage you to prep by visiting the Bing Programs.

Course Outline

  • Basics of Search and why it is important
  • How are new form factors changing search overall?
  • How do you drive traffic to your websites and Apps
  • How to maximize Search Engine Optimization (SEO)
  • What is the Yahoo Bing Network?
  • Basics of Search Engine Marketing (SEM)
  • Resources


Instructor Team
Stacey Helman | Search Evangelist | @staceyhelman

Stacey is a Senior Bing Evangelist at Microsoft.  She is responsible for raising awareness and generating excitement around Microsoft’s search strategy and advertising opportunities available through the Bing platform.  She is focused on partnering with the advertiser and developer community to increase awareness, demand, and adoption of Bing and Bing Ads. In June of 2005, Stacey joined Microsoft as an Account Executive in the New York office then transitioned to a Product Management role in the Advertiser and Publisher Solutions group focusing on Search Agency partners.

Prior to joining Microsoft, Stacey provided strategic media planning services to a wide range of clients as a Media Supervisor at Sharpe Partners. Stacey holds a BS in Business Administration with a concentration in Marketing from Bucknell University. She currently resides in Seattle where she enjoys the great outdoors with her family.

Duane Forrester | Sr Product Marketing Mgr | @duaneforrester
Duane Forrester runs the public outreach side of the Webmaster program for Bing. He is a Senior Product Manager with Bing’s Webmaster Program.  Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: "How To Make Money With Your Blog" and "Turn Clicks Into Customers". Duane has been working as an SEO for over a decade and has offered assistance to many large companies such as General Motors, GAP, Wal*Mart and more.
Dalip Tyagi | Bing Ads Agency Marketing | @dtyagi
Dalip Tyagi leads the SMB Agency Strategy and Marketing for Bing Ads.  In this role, Dalip is responsible for driving recruitment and engagement with Digital marketing agencies and individual professionals. Dalip has been with Microsoft for over seven years in different roles revolving around partners and developers.  Prior to his current role, Dalip led the WebsiteSpark program targeted at Web professional to promote Web and Cloud technologies.  Dalip led the program from its early days to an established program with more than 120 thousands registered member.  Prior to joining Microsoft, Dalip worked for Deloitte Consulting in their Strategy and Operations practice.  Dalip holds MBA from the Ross School of Business, University of Michigan and undergraduate degree in Engineering from Delhi College of Engineering in India.
Live Event Details
June 4, 2013
1:00 - 3:00 pm (PDT)
What: Engaging, demo-rich virtual class!
Cost: Free
Audience: Web Designers, Web Developers, Web Architects, Business Owners, Digital Marketing Professionals
Prerequisites: Open to anyone who is interested in maximizing traffic to their website